JetBlue’s “Reach Across the Aisle” Campaign: How It Really Happened

The 56th Annual Francis W. Hatch Awards, presented by The Ad Club of Boston, announced the 2016 winners for excellence in advertising┬árecently.┬áBoston-based agency Mullen Lowe took home the Best of Show award for client JetBlue’s “Reach Across the Aisle” campaign. This digital video campaign put a positive spin on 2016’s divisive political climate by showing real passengers working together to unanimously decide on the destination of a free flight voucher. This interesting social experiment earned JetBlue over 250,000,000 media impressions.

Join the Ad Club of Maine on January 12th, 2017 for insights into this campaign, and real stories about how it was executed. You’ll hear about realities of the project, including the challenges faced executing creative on a plane, working within FAA regulations, and working with regular people for the video.

Joining us will be three members of the MullenLowe creative team:


Ryan Montgomery, Senior Art Director


Tim Bildsten, Senior Copywriter


Rob Apse, Senior Editor

January 12, 2017
Doors at Noon.
Lunch will be served.
Garrand Partners
75 Washington Ave #201,
Portland, ME 04101