We received over 300 submissions for our 2017 Brodersons in many new categories (explore all categories here.)
And, we put this team of judges from The Portland (Oregon) Advertising Federation (the OTHER Portland) to work to review them all.
Hi. My name is Luke. I am a creative director, photographer, and filmmaker, and I like to make work that inspires an emotional response. I’ve worked in the studio, as an art director, as a creative director, and as a global creative director, and now as an executive creative director on some really great brands including Volkswagen, truth, HUMMER, Project RED, Cadillac, Volvo, New Balance, Columbia, and Clif Bar. I feel lucky to have worked on the “Drivers Wanted” campaign for Volkswagen, created the “Let’s Make Excellent Happen” campaign for New Balance, and to have worked with Bono while working on Project RED.
For the last 14 years Nick has been working as Executive Creative Director of RAPP Worldwide leading the creative teams in both London and LA. creating both digital and analog experiences for clients as Diverse as NSPCC, Barclays Bank, Toyota, Nescafe, Bank of America and Mattel.
‘Make stuff that inspires people to do something. Hopefully something good and worthwhile.’ Clients: Columbia Sportswear, Clif Bar, Cover Oregon, PMI/Stanley and Alladin Products,Yakima Gear, Guayaki Yerba Mate, Pacific Natural Foods, Ann Sacks, Kohler, Bicycle Transportation Alliance.
Freelance Creative Director
I’ve had the incredible privilege of spending the past 15+ years working as a Creative Director and Copywriter in America’s most admired ad agencies on many of the globe’s best brands. Every assignment in that time has been a unique riddle, and creating equally unique and impactful solutions to these puzzles is what inspires me every day. Plus, it’s fun.
Judging will be conducted in accordance with guidelines provided by the Ad Club of Maine board. Decisions of judges, including eligibility, qualifications and appropriate category placements, are final.
- Brand Integration
- Overall Impression
Judging the creativity of an entry focuses on the elements of content, design, technological innovation, and the unique nature of the concept. It includes the writing, design, and if applicable, the relevant use of sound, animation, or video. The creativity will be engaging and possess a strong point of view. Whether informative, useful, funny, or technically mind-blowing, the overall creativity is memorable.
Judging execution takes into account the different ways media is consumed including differences in technology, location and user preferences. While reviewing Execution, consideration of production value and messaging will be taken into account.
Judging innovation examines the concept to determine if it is new, or merely iterating on a previous idea. Is the work fundamentally different from existing products or executions? Does this work change advertising, or the way the audience will perceive this brand in a fundamental way?
Judging Brand Integration considers if the brand is easily recognizable in this piece of work. Does the content further the brand’s identity? Is the content and brand a fit? Does the presence of the brand strike a balance within the content?
The overall experience encompasses creativity, content, structure, visual design, functionality, and interactivity. This also includes the intangibles that gains positive response.